Sample: Club World London City
Brand: British Airways
Media: Microsite, Online advertising
Agency: Agency.com
Launch: August 2009
the project
In October 2008, British Airways decided to launch an exclusive 32-seat service from the heart of London City to JFK, New York. The first transatlantic flight of its kind, the client wanted a site with an equally premium look and feel to appeal to its business class audience.
the idea
Using a trajectory of light with 3D animation to connect London City and New York, we created a fresh look and feel with easy-to-use functionality detailing the benefits of this service. When our client saw it, he commented: ‘I don’t’ just like it. I love it.’ Our creative was used on giant digital display boards in New York.
