Sample: Dulux site design
Brand: Dulux
Media: Website
Launch: October 2004
Agency: agency.com
the project:
At the time, the colour at the top of the paint charts was magnolia. So as a brand, Dulux needs consumers to feel confident about using colour in their homes. This project-focused site guides users through the creative process to a tangible result. It offers ideas on room sets and colour combinations as well as allowing consumers to save their favourite colours and images to their own scrapbook. Consumers can also calculate paint quantities, find a stockist and order free colour swatches.
the result
NMA Site Inspection and named Dulux.co.uk Site of the Week (2004). Webuser.co.uk gave it a five-star rating. Since the launch of the site, traffic to dulux.co.uk has increased by 60 per cent. And, seven percent of site visitors perform key tasks such as ordering colour swatches.
involvement
Creative strategy as part of pitch team (Di)
Client liaison
Design leadership
Concepting and art direction
Tone of voice (Ali’s work was adopted by all agencies)
Content creation
Team management
