the project
In January, after all our partying, we’re sick. After all that Christmas spending, we’re broke. Our brief was to look at ways to motivate customers to buy lastminute.com’s ‘good stuff’ when they don’t feel like going out or spending money.
the idea
We came up ‘Cheer up, Britain!’, where we brighten up the nation with all the ‘good stuff’ we’ve got for you. To serve up relevant offers, we monitor the mood of the nation via a giant thumbo-meter. The thumb is informed by scaping status updates on facebook, banner ads and text messages. If the thumb is down, we cheer people up with deals like comfort food, spa deals or comedy acts.
experiential
To cheer everyone up, we also give out hot chocolates with hot pink tops and pink marshmallows. We wrap the Metro with ‘good stuff to cheer you up’ including spotify playlists, vouchers and feel-good stories. We would also cover the seats of bus shelters with woolly pink covers and pipe in music or comedy skits of up-coming acts.