Sample: Skins Series 3
Brand: Channel 4 Skins
Media: myspace page, facebook flyer app, pizza wrap
Launch: N/A
Agency: Profero
The project
Channel 4 has had phenomenal success with the TV program ‘Skins’. About to launch season 3, the question is how should they promote the series to a new younger audience, without alienating the massive and loyal fan base they already have? More importantly, how can they lengthen the relationship with views before, during and after the airing of the series?
The idea
Skins has an incredibly loyal ‘Superfan’ base. These kids live and breathe the series, starting their own dedicated sites. We invite them into a massive competition, where the more new fans they recruit, the higher they all rank against each other, where the prize is entry to the Skins celebrity parties premier nights and the massive finale party at the end of the series.
