Sample: SONY 350i online campaign
Brand: Sony Ericcson
Media: onsite promotion, interactive application, online advertising and ECRM
Launch: April 2008
Agency: Iris Digital London
The project
The W350 is Sony Ericsson’s newly launched phone with ‘sound on top’ which means users can get all the music they want, when they want all at the touch of a button on a stylish, newly designed handset. To celebrate the launch, Sony Ericsson wanted a campaign to bring the phone and its features to life, and to the attention of 18-23 year olds.
The idea
We created ‘Listen to your eyes’, a music messaging application that would highlight the aesthetic and musical appeal of the phone. Users could go online and create beautiful animated visual messages mixing their own sound clips to send to their friends. On receipt of a ‘SoundSnack’, friends would then go and create their own, making the campaign viral.
Involvement
Initial ideation
User experience and input
Art direction and copy
Production overview
