Sample: Sony Ericsson 350i
Brand: Sony Ericsson
Media: Online advertising rich media roadblock
Launch: May 2008
The brief
Sony Ericsson’s 350i, a phone with a strong music component was going to be launching in a cool white. They wanted to generate some online advertising with standout to generate a bit of buzz.
the project
To mark the event, we concepted a rich-media interactive banner roadblock – a little bit of gorgeousness – to announce the launch with great fanfare.
the idea
To portray the phone’s white styling and heavenly sounds, we created a flock of angelic white cherubs to pull up the W350i on ancient pulleys, inviting users to help the angels out. The click through leads to detailed information about the phone and sign up for launch dates.
Involvement:
Initial ideation
Concept art direction and copy
Production overview
