Brand: Observer
Media: Online advertising, landing page
Launch: May 2008
Agency: Tribal DDB
the project:
To increase sales, the Guardian has given away a series of covetable ‘Books’ about various subject. In this case, they put together a fascinating ‘Book of Art’, given away with the paper.
the idea
To advertise the giveaway, we came up with an: ‘Are you an art buff or bluff?’ campaign. Here online advertising lead to a landing page with a quick engaging quiz. After taking the quiz, users were rated, then encouraged to go out and get the giveaway, based on a response to their scores.
Involvement:
Initial ideation
Concept art direction and copy
Production overview
