Hurrah! We love awards in the shape of a cake.
Brand: Nintendo DSi XL
Media: site takeover
Launch: February 2010
Agency: Karmarama
Award: Flash talking Campaign of the Month February 2010
The issue:
Nintendo launched the new DSi XL, an extra large DSi with larger screens, a super-sized stylus and bolder graphics, which together mean an all-round better gaming experience. Gamers, however, are yet to be convinced this console is for them and not an older audience. We needed give gamers a chance to compare the new XL with the ordinary DSi and see why gaming in XL is better, brighter and bigger.
The project:
To announce the launch, we created a site takeover with a ‘curtain’ that would unveil the new product on key gamer sites. Once revealed, the user can interact with the DSi XL and watch a demo, see their favourite games on the XL screen or compare the DSi with the DSi XL.
The results:
Our site takeover won ‘Campaign of the month’ from Flashtalking (and a hand-delivered Konditori and Cook cake!). Here’s what they said: ‘This campaign is a great example of a takeover. Rather than competing with page content it makes clever use of the Flashtalking live screengrab component to pull the page aside, revealing an interactive showcase for the new DSi XL.’ We like awards we can eat.
Involvement:
Concept
Creative development
Art direction and copy
