Diana adores Red velvet cupcakes from Pinisi Bakery New York
She says: ‘Have folio, will travel’.
When Diana set out from Australia with her backpack on, she had no idea her journey would take her to the Twin Peak-esque town of Almhult, in Sweden. Surrounded by blue-eyed blondes and thick pine forests, she developed many print projects for IKEA, a job that took her across the globe. Consequently, she speaks fluent Swedish, which is an exceptional party trick.
After five years, she was ready to bust out of the constraints of print, inspired by early internet cafe surfing back in 1996. So she went back to Australia to do a postgraduate in animation and interactive media. She landed her first job at BBDO, working on innovative Pepsi and Mercedes digital projects, as part of a fledgling digital offering. She then moved to London. She’s never looked back. She’s spent the last 10 years in London’s never-ending treasure trove of digital opportunity.
She has helped to win numerous pitches worth millions of pounds, including Dulux, Shell, BAA and Swatch (to name just a few).
She built a 20-strong Rolls Royce of digital teams for DLKW from nothing. And she’s won numerous awards.
Yet, what’s important to her is being an inspiring mentor. It’s this quality that means people change jobs to work with her.
That’s enough. You get the picture.
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